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Resource Center  ›  Marketing & Promotions

The Resource Center offers an array of helpful content for music industry education. From pioneering organizations that are improving business, to companies focused on ensuring diversity, equity, and inclusion are at the forefront of the future of the industry, the resource center captures all the different entities and opportunities that are driving progress for live touring.

Promoter 101

Published On March 18th, 2021

Dan Steinberg, co-founder of Emporium Presents, started producing club shows at the Mercury Café in Denver at the age of sixteen. After graduating high school in 1993, Dan started 2-B Announced Presents, after college he relocated to Seattle at the tail end of 2002 promoting under the name Dan Steinberg Presents, later re-branded as Square Peg Concerts in October 2004. ....


Published On March 18th, 2021

MusiCares helps the humans behind music because music gives so much to the world. Offering preventive, emergency, and recovery programs, MusiCares is a safety net supporting the health and welfare of the music community. Founded by the Recording Academy in 1989 as a U.S. based, independent 501(c)(3) charity, MusiCares safeguards the well-being of all music people through direct financial grant ....

SIMS Foundation

Published On March 18th, 2021

The SIMS Foundation provides mental health and substance use recovery services and supports for musicians, music industry professionals, and their dependent family members. Through education, community partnerships, and accessible managed care, SIMS seeks to destigmatize and reduce mental health and substance use issues, while supporting and enhancing the wellbeing of the music community at large.

The Sky Is Falling

Author Name: Emily Ryan  

Published On February 11th, 2016

CEN contributor Emily Ryan shares her experiences from Ed Sheeran and Panic! at the Disco

College Event Marketing Form

Author Name: Articulate Entertainment  

Published On April 2nd, 2015

Use Articulate Entertainment's Event Marketing Form to better plan and execute a marketing strategy for your next event! 

Social Media Contest Tips To Engage Students and Actively Promote Your Next Show

Author Name: Sigourney Considine (CEN Admin)  

Published On January 20th, 2015

Contesting through social media is a great way to encourage student participation and create interest around your show. In this article you will find tips for running an engaging social media contest that generates content and social shares to actively promote your next entertainment event. 

Tips for Concert Activation on College Campuses

Author Name: Tanner Watt - Reverb  

Published On October 22nd, 2014

Human beings are strange animals and their habits and rituals as they relate to live music are stranger still. Take the potent and intoxicating ingredients of a concert (Live Music, Bright Lights, The need to dance) and put them in a mixer with the college demographic and their newly-found creativity, independence, sexuality and need to mix it up and what ....