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How To Book An Artist On The Rise

Author Name: Joelene Chevalier  

Published On June 24th, 2016

It used to be easier to predict the “next big thing” in entertainment.  An artist would work their tail off for years, and then persistence would pay off when they were able to get a single to radio.  If that single did well, it led to a second single a few months later, which propelled that artist to a bit more fame, and so on.  Now it seems like anyone can be hugely famous from one single (or viral video for that matter), radio means much less than it used to, and social media interaction can make a huge difference.  It seems like artists become either hugely famous or disappear from the music scene overnight.  With everything moving so quickly, how can anyone booking entertainment grab an artist on the rise?  How can you ensure that the artist you pick is one on the rise and not one on the brink of extinction?
The answer… take a risk!  The music industry is full of risk.  That’s the name of the game.  If you want to play the game, you have to be okay with a moderate amount of risk.  BUT that doesn’t mean you can’t make smart, well-researched choices.  Here are six tips to help you successfully choose an artist on the rise:


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Photo: Nicely taken, Lawren/Variety/REX/Shutterstock, Lauren/Variety/REX/Shutterstock.

How To Concerts LLC is an entertainment consulting agency that advises colleges, venues and other talent buyers on all aspects of buying and producing live events.  We work hard to provide answers, ideas, and resources that ensure our customers have a positive experience and successful event.

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