Search the OCL Database

for past and upcoming events on college campuses. 

Sign up today if you don't have an account.

Disney Betting Big on Kendrick Lamar, Top Dawg Entertainment: Black Panther, CFP Half-Time Show

Author Name: Sam Helm  

Published On Jan 4th, 2018

Disney is betting big on Kendrick Lamar and Top Dawg Entertainment. In an announcement this morning, Interscope Records announced that Grammy® Award–winning superstar Kendrick Lamar, and TDE Founder and Billboard Magazine's Executive of the Year, Anthony "Top Dawg" Tiffith, are set to curate and produce "Black Panther: The Album." The production is set to feature music from and inspired by upcoming Marvel film, Black Panther, and will feature the single "All The Stars" ft. Kendrick and SZA.

Ryan Coogler has said before that he enjoys the music of Kendrick Lamar, and it the press release today confirms that Lamar was hand-picked by Coogler. "I am honored to be working with such an incredible artist whose work has been so inspirational, and whose artistic themes align with those we explore in the film. I can't wait for the world to hear what Kendrick and TDE have in store."


Lamar's enthusiasm was equally high, stating "Marvel Studios' Black Panther is amazing, from its cast to its director. The magnitude of this film showcases a great marriage of art and culture. I'm truly honored to contribute my knowledge of producing sound and writing music alongside Ryan and Marvel's vision."

Top Dawg added in, "Working on such a powerful movie is a great opportunity.  We're always working on new goals at TDE, so teaming up with Disney, Marvel Studios and the Black Panther film makes perfect sense."

It's worth noting that Disney, which owns ESPN and Marvel, has created an industry wide-integration in promotion for Black Panther. Lamar is set to perform the first ever College Football Playoff Half-Time show, hosted by ESPN, which will almost inevitably feature a song from the upcoming album, and will be followed by the final trailer for Black Panther. Truly a cross platform integration, Disney is playing all of it's outlets like an orchestra, pushing and promoting in ways that can only help their IP's.

Between Coogler, Lamar, Tiffith, and the overall backing of Disney, Black Panther is expected to deliver when it hits theaters on February 16, 2018.

About Kendrick Lamar:
Platinum-selling, Grammy-award winning artist Kendrick Lamar is one of the rare artists who has achieved critical and commercial success while earning the respect and support of those who inspired him. A native of Compton, California, Lamar released his debut album, good kid, m.A.A.d city in October 2012 which debuted at number two on the Billboard 200 and earned him seven Grammy Award nominations. His second album, To Pimp a Butterfly, released in March 2015 immediately earned rave reviews and topped the Billboard 200 with sales of 325,000 copies within its first week, despite it coming a week early due to a technical accident. The album garnered Lamar five Grammy nominations with a win for Best Rap Album. 

On April 14 2017, Lamar released his fourth studio album, DAMN. which sold 603,300 copies in its first week, the largest first week of his career and any other release that year. The album shot directly to number one on the Billboard 200 where it remained for four consecutive weeks. Complex Magazine claimed it is his "most ambitious album to date", NPR called it "introspective and unforgiving" and Rolling Stone named him "the most gifted rapper of a generation." 

About The Film:

Marvel Studios' "Black Panther" follows T'Challa who, after the death of his father, the King of Wakanda, returns home to the isolated, technologically advanced African nation to succeed to the throne and take his rightful place as king. But when a powerful old enemy reappears, T'Challa's mettle as king—and Black Panther—is tested when he is drawn into a formidable conflict that puts the fate of Wakanda and the entire world at risk. Faced with treachery and danger, the young king must rally his allies and release the full power of Black Panther to defeat his foes and secure the safety of his people and their way of life.

"Black Panther" stars Chadwick Boseman, Michael B. Jordan, Lupita Nyong'o, Danai Gurira, Martin Freeman, Daniel Kaluuya, Letitia Wright, Winston Duke, with Angela Bassett, with Forest Whitaker, and Andy Serkis.              

The film is directed by Ryan Coogler and produced by Kevin Feige with Louis D'Esposito, Victoria Alonso, Nate Moore, Jeffrey Chernov and Stan Lee serving as executive producers. Ryan Coogler & Joe Robert Cole wrote the screenplay.  Marvel Studios' "Black Panther" hits U.S. theaters on February 16, 2018.  

For More Information:
Official Website:
Facebook Page:
Official Website:
Facebook Page:


SOURCE Interscope Records