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Super Mega Ultra Giant Mad Decent Block Party Festival Cancelled

Author Name: Sam Helm | OCL Editor  

Published On Jul 10th, 2019

In a world of break or bust festivals, throw Diplo's "Mad Decent" onto the the dumpster Fyre.


While a far cry from the catastrophe that was Fyre Festival, Diplo's Super Mega Ultra Giant Mad Decent Block Party Festival, concert goers in the Boston area are livid over the demise of what was expected to be a one of a king music event. 

Promising paintball, the "world's biggest bounce house," and stunning entertainment like Billie Eilish and Major Lazer, the event promised to be a once in a lifestyle conglomeration of talent and entertainment. However, warning signs arose last month when Mad Decent announced that Kodak Black's performance had been cancelled (likely stemming from charges he faces in Florida and South Carolina), and a replacement wasn't available. While the music industry moves quickly and cancellations are tricky waters to navigate, finding a suitable replacement within 30 days should have been a simple task. With the announcement, Mad Decent seized the opportunity substantially discounted tickets for a what they alleged was a weekend sale.

Yet, the drop out of Kodak Black offers no reasonable explanation for the massive drop in tickets prices. Black has just over 2.2 million followers on Twitter, unfathomable to the average member of the Twitterati, but not exceptional by any measure of stardom. It's also not a following large enough to offer a nearly 30% discount in ticket prices.

As the situation deteriorated, it seems festival organizers threw a Hail Mary in an attempt to spur interest in the event. Extending the substantial discounts, festival organizers began offering a free plus-one to current ticket holders. Attendees were not impressed.

And then they cancelled, citing an inability to put the festival together as envisioned.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

This isn't the first time Mad Decent festival dates have been cancelled using similar language. In 2017 Indian promoter Oji announced the cancellation of three festival dates spread across Mumbai, Hyderabad and New Delhi, stating: 

Oji is committed to providing audiences with unmatched experiences, and after thorough consideration, we have realized we are not able to host the Mad Decent Block Party in the exact style with which we envisioned. Therefore, unfortunately we have decided to cancel this event. Our sincerest apologies to each person this decision impacts. Fans who bought tickets will be refunded in full.

Our ticketing partners Insider.in will start the refund process from Monday. The refund will be automatically issued to your mode of payment (Credit Card, Debit Card or Netbanking). For any queries about the refund process, please email help@insider.in

Pushing speculation aside, festivals can be a highly lucrative investment for the risk-friendly entrepreneur, but the planning and infrastructure are critical to success, as is attendance. S.M.U.G. Mad Decent would have rivaled and likely seemed based on lineup alone to surpass the other Boston festivals (Boston Calling, Levitate, etc.), but perhaps the market couldn't sustain interest to support another large scale event. Whether it be traffic, the wrong acts, or simply that no one was performing with the last name Brady, this is one Boston event what won't be ending with a parade.

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